Sam Edelman is a luxury fashion lifestyle brand, focusing on women’s shoes.

I designed print and digital media across the brand, keeping the established brand aesthetic of trend-on, yet timeless styles.

For digital & UX design, I worked on daily E-mail blasts, web banners, E-com graphics and social media assets.

For print design, I worked on magazine spreads, in-store signage, trade show and store visuals, cards/fliers, product mock ups and packaging design.